I'M A DESIGNER & ART DIRECTOR BASED IN GERMANY, SPECIALIZING IN DESIGN & ART DIRECTION FOR AUTOMOTIVE, SPORTS AND LIFESTYLE BRANDS.
FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS FEATURED PROJECTS
We created a PR stunt for the football club Borussia Dortmund to raise awareness about testicular cancer after star player Sébastien Haller and three other Bundesliga players were recently diagnosed.
For World Cancer Day and Haller’s comeback match, we placed a large “bump” in the center circle to symbolize a testicular tumor. The image went viral on social media, and during half-time, Haller and groundskeeper Willi Droste revealed the message: “A hand ball that could save your life.”
Role: Concept, Design & Art Direction
Client: BVB / Borussia Dortmund
Here is a selection of social assets created for the MINI Global channels as part of the MINI creation team.
The work includes concept development, art direction, illustrations, co-creations, and new content formats designed to keep the brand engaging and dynamic.
Role: Concept, Design & Art Direction
Client: MINI Global
Role: Concept, Art Direction
Client: Sky Business
The Euros Success Recipes (original title: “Die EM Erfolgsrezepte”) is a social content format, created for Sky Business. It was designed to celebrate the competition between European teams.
We collaborated with a professional chef to create fusion recipes that combine famous dishes and flavours from the competing countries. These recipes were specifically developed for restaurant and bar owners to cook on match days, allowing them to serve the perfect meal for each match as fans cheer on their teams!
As part of the ongoing editorial work for MINI, this project was created for the MINI.com website, designed to bring collaborations to life through visually engaging digital storytelling.
For this particular one, we collaborated with the content creators @katarina_mandarina & @urosvisekruna to promote the new MINI electric cars, showcasing the distance they can travel on a single charge.
Role: Editorial / Web Design
Client: MINI Global
As part of the "Freu dich auf Samstag" (Look forward to Saturday) campaign for the Sportschau, I contributed to the design and art direction for the print and digital ads.
This multichannel campaign was launched at the start of the Bundesliga season and humorously showcased stressful everyday situations, emphasizing the excitement for the Saturday Sportschau broadcast.
Role: Design & Art Direction
Client: Sportschau
PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN PACKAGING DESIGN
Cocktails for Cynics is a design series that plays with deception. Inspired by hyped and trendy objects, each pattern appears charming at first glance but reveals something unsettling up close.
These designs symbolize the contrast between curated ideals and the cynical reality beneath them.
FLAMINGOS
ON FIRE
PINEAPPLE
BOMBS
AVOCADOS
FULL OF SHIT
UNICORNS
TRAINED TO KILL
Role: Concept & Design
Client: Independent Work
Origami, the Japanese art of paper folding, inspired the branding and packaging concept for this line of anti-wrinkle products.
This concept encourages embracing your skin's "Origami" and taking good care of it.
For the packaging design, I created an origami-inspired pattern, reflecting the brand's commitment to sustainability with plastic-free and recyclable materials.
Role: Concept & Design
Client: Independent Work
For this project, I created the packaging design for a special birthday edition of this premium whiskey.
Role: Design
Client: Independent Work
This concept is a rebranding for a self-care product that safely reduces menstrual pain and cramps. I created a new branding, marketing, and campaign strategy to target a specific audience and give the product a refreshed identity.
The concept includes a new product name, logo, brand identity, and full campaign concept. The logo features a double period, symbolizing the product as the solution that puts an end to painful periods. Period.
Role: Concept / Logo / Branding / Packaging Design
Client: Independent Work
